About Us

    the prime.ng logo - white

    Welcome to The Prime.ng, a modern Nigerian entertainment, lifestyle, culture, and news publication spotlighting culture, creativity, experiences, and the conversations shaping today’s generation.

    Advertising & Partnerships

    Put Your Brand
    In The Prime.

    Connect your brand with a growing audience across entertainment, lifestyle, culture, news, fashion, business, events and modern Nigerian living.

    Media Kits & Rate Cards

    Download our advertising information.

    Choose the advertising category you’re interested in and download the relevant PDF rate card.

    Sponsored Posts

    Sponsored articles and brand features.

    Download PDF →

    Social Media

    Social media mentions and promotions.

    Download PDF →

    Brand Partnerships

    Bespoke campaigns and partnerships.

    Download PDF →

    Events & Experiences

    Event promotion and coverage packages.

    Download PDF →

    Full Media Kit

    Download the complete advertising media kit.

    Download Full Media Kit →
    Advertising Opportunities

    Choose how you want to be seen.

    From high-impact website placements to sponsored stories and social media campaigns, create an advertising package that works for your brand.

    ▣

    Website Advertising

    Put your brand in front of readers across The Prime.ng website.

    • Homepage banners
    • Leaderboard advertising
    • In-article placements
    • Sidebar advertising
    • Premium placements
    PDF View Banner Rates →
    ★

    Sponsored Posts

    Tell your brand story through engaging editorial-style content.

    • Sponsored articles
    • Brand features
    • Product spotlights
    • Interviews & profiles
    • Event coverage
    PDF View Sponsored Post Rates →
    @

    Social Media

    Amplify your campaign through The Prime’s social media audience.

    • Instagram posts
    • Instagram stories
    • Facebook promotions
    • X / Twitter mentions
    • TikTok campaigns
    PDF View Social Media Rates →
    ◆

    Brand Partnerships

    Build a bespoke campaign around your brand, audience and objectives.

    • Brand campaigns
    • Product launches
    • Event partnerships
    • Entertainment campaigns
    • Custom packages
    PDF View Partnership Rates →
    ✦

    Events & Experiences

    Put your event, launch or experience in front of an engaged audience.

    • Event promotion
    • Event coverage
    • Red carpet coverage
    • Pre-event promotion
    • Post-event features
    PDF View Event Rates →
    +

    Bespoke Campaigns

    Need something different? Work with our team to create a campaign tailored to your goals.

    • Integrated campaigns
    • Multi-platform campaigns
    • Content partnerships
    • Audience campaigns
    • Custom media packages
    Talk To Our Team →
    The Prime Audience

    Your brand deserves attention.

    Reach an audience interested in the people, products, experiences, entertainment and conversations shaping modern Nigerian culture.

    1.5m+
    Monthly Website Visitors
    1m+
    Monthly Page Views
    20K+
    Social Followers
    18+
    Countries Reached
    Social Media Promotion

    Take your campaign beyond the website.

    Extend your campaign across the social platforms where The Prime audience discovers and shares content.

    Instagram
    Posts, reels, stories and campaign mentions.
    Facebook
    Sponsored content and audience amplification.
    X / Twitter
    Campaign mentions and content promotion.
    TikTok
    Video-led campaigns and promotional content.
    Digital Ad Formats

    High-impact digital placements.

    Give your campaign visibility with advertising formats designed for desktop and mobile audiences.

    970 × 250

    Billboard

    High-impact desktop placement

    728 × 90

    Leaderboard

    Wide horizontal banner

    300 × 600

    Half Page

    Premium sidebar placement

    300 × 250

    Medium Rectangle

    Versatile content placement

    More than advertising. Build relevance.

    The Prime gives brands an opportunity to become part of the conversations, culture and experiences that matter to their audience.

    Whether you’re launching a product, promoting an event or building long-term brand awareness, our team can help create the right campaign.

    01 Targeted Digital Reach
    02 Editorial Storytelling
    03 Social Amplification
    04 Brand Visibility
    05 Event Promotion
    06 Bespoke Campaigns
    Let’s Work Together

    Ready to put your brand in The Prime?

    Talk to our advertising team about your campaign, sponsorship, brand partnership or promotional needs.