Effective Date: 01/01/2026
Last Updated: 20/01/2026
At The Prime.ng, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website, subscribe to our newsletter, attend our events, or interact with us online.
1. Information We Collect
We may collect the following types of information:
A. Personal Information
- Name
- Email address
- Phone number
- Mailing address
- Payment details (for subscriptions or purchases)
- Social media handles (if provided)
B. Automatically Collected Information
- IP address
- Browser type and device information
- Pages visited and time spent
- Cookies and tracking data
C. Information from Third Parties
We may receive data from:
- Social media platforms
- Marketing partners
- Event registration platforms
2. How We Use Your Information
We use your information to:
- Deliver media content and subscriptions
- Process payments and manage orders
- Send newsletters and promotional materials
- Respond to inquiries and customer service requests
- Improve our website and user experience
- Personalise content (travel, entertainment, lifestyle features)
- Conduct analytics and research
3. Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Improve site performance
- Analyze traffic
- Personalise content and ads
- Remember user preferences
You can disable cookies in your browser settings; however, some features may not function properly.
4. Sharing of Information
We do not sell your personal information.
We may share information with:
- Payment processors
- Email marketing providers
- Website hosting providers
- Analytics partners
- Legal authorities (when required by law)
All third parties are required to protect your information.
5. Data Security
We implement appropriate security measures to protect your personal data, including:
- Secure servers
- SSL encryption
- Restricted data access
- Regular security monitoring
While we strive to protect your information, no online transmission is 100% secure.
6. Your Rights
Depending on your location, you may have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion of your data
- Withdraw consent to marketing communications
- Request a copy of your stored data
To exercise these rights, contact us at: contact@theprime.ng
7. Email Communications
If you subscribe to our newsletter:
-
You may unsubscribe anytime via the link in the email
-
We may send promotional updates about entertainment, travel, and lifestyle features
8. Children’s Privacy
The Prime.ng does not knowingly collect personal information from individuals under the age of 13 (or applicable local age requirement).
9. International Users
If you are accessing our site from outside Nigeria, please note that your data may be transferred and processed in our operating country.
10. Third-Party Links
Our website may contain links to external websites. We are not responsible for their privacy practices. We encourage you to review their policies before sharing information.
11. Cookie Policy
11.1 What are cookies?
11.2 How do we use cookies?
11.3 Types of cookies we use
Necessary
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
| Cookie | Duration | Description |
|---|---|---|
| cookieyes-* | 1 year | CookieYes sets this cookie for consent solution management. |
| __cf_bm | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
| Cookie | Duration | Description |
|---|---|---|
| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
Advertisement
Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.
Ad personalisation cookies
These build or use advertising profiles to deliver more relevant ads across websites, apps, and platforms.
Social media advertising cookies
Placed by platforms such as Meta, TikTok, LinkedIn, Pinterest, or X, these support ad targeting, remarketing, lookalike audiences, and campaign measurement.
Third-party advertising cookies
Set by external ad networks or platforms rather than the website itself. These can track users across multiple websites to support ad delivery and targeting.
First-party advertising cookies
Set directly by the website owner to track user behaviour on their own site and improve advertising, segmentation, or retargeting.
11.4 Manage cookie preferences
You can modify your cookie settings anytime by clicking the ‘Consent Preferences’ button above. This will allow you to revisit the cookie consent banner and update your preferences or withdraw your consent immediately.
Additionally, different browsers offer various methods to block and delete cookies used by websites. You can adjust your browser settings to block or delete cookies. Below are links to support documents on how to manage and delete cookies in major web browsers.
Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc
If you are using a different web browser, please refer to its official support documentation.
12. Updates to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated date.
13. Contact Us
If you have questions about this Privacy Policy, please contact us:
The Prime.ng
Email: contact@theprime.ng
Website: www.theprime.ng