Facebook Partners Funke Akindele to Promote Nigerian Storytelling Globally
Facebook has partnered with popular Nollywood filmmaker and actress Funke Akindele to promote Nigerian films and storytelling to international audiences.
The collaboration will support the London and Lagos premieres of Akindele’s new movie, The Four. It will also bring together content creators, celebrities and film lovers to celebrate Nigerian entertainment and culture.
The partnership aims to highlight how social media can help Nigerian filmmakers and creators reach wider audiences, connect with fans and build communities around their work.
Facebook highlights the power of Nigerian creators
Meta’s Head of Communications for Sub-Saharan Africa, Oluwasola Obagbemi, said the partnership reflects Facebook’s role in connecting people through shared interests and creative content.
According to Obagbemi, the collaboration with Akindele will demonstrate how filmmakers and digital creators can use the platform to engage audiences beyond their immediate communities.
He explained that Facebook provides creators with opportunities to reach international audiences, build relationships with fans and earn money from original content.
Obagbemi added that the partnership surrounding The Four premieres would celebrate creators shaping culture while encouraging more people to share original and engaging content on the platform.
Funke Akindele welcomes global exposure for African cinema
Reacting to the partnership, Funke Akindele expressed excitement about working with Facebook to take Nigerian stories to a wider audience.
She noted that African cinema has many compelling stories that deserve international recognition.
Akindele said the collaboration would help bring these stories to more people around the world.
The partnership also reflects the growing international reach of Nollywood and the role digital platforms play in promoting African entertainment.
Partnership to spotlight Nigerian creators at home and abroad
Beyond the film premieres, the collaboration will give Nigerian content creators, including those living in the diaspora, an opportunity to showcase their work.
A creator-hosted space will be set up at the London and Lagos premieres. It will capture social media content highlighting how creators use Facebook to reach younger audiences and share Nigerian stories and culture with people across the world.
Also Read: Esther Longe: From 2006 ADC Crash Survivor to Ministry Leader
The initiative is also expected to show how digital communities help local entertainment reach audiences outside Nigeria.
Akindele announced the partnership through her Facebook page.
Where to follow updates from The Four premieres
Facebook said audiences can follow the Meta Africa, officialfunkeAkindele, Funke Akindele and Fanntv Facebook pages for behind-the-scenes updates from the film premieres.
The collaboration is part of a wider effort to celebrate Nollywood’s global influence and recognise the creators and online communities helping Nigerian stories reach international audiences.
With The Four serving as the focus of the partnership, the initiative places Nigerian storytelling and digital creativity at the centre of its campaign.
